A more conscious campaign for Pets at Home
The Brief for 3 Peaks Winter Bring it On
Pets at Home were looking for a seasonally relevant, quality-over-quantity campaign to engage a community of dog-loving explorers. The aim was to create a presence in trusted consumer channels, and educate owners on why they should choose 3 Peaks over other brands during the winter season.
The Process
Exploring the key elements including ‘safe, warm and dry’, we strategically developed a creative direction to meet the campaign objectives — emphasising the products’ features and benefits to drive brand awareness.
The visual direction reflected the brand message:
Don’t let a bit of weather stop you. Engineered with smart features like 3M™ reflective and Thinsulate™ you can rely on 3 Peaks to keep them safe, warm and dry this winter. #3peaksdogs
Our team planned, produced and managed the on-location shoot and created channel-specific campaign deliverables to maximise awareness. You can view the work we produced for the campaign on our work page HERE
The Impact
We believe that any campaign we produce (both internally and for our clients) should have the minimum environmental and carbon footprint possible. While some emissions are unavoidable, we invest in high-quality and trustworthy offsets that have additional economic and social benefits in the locations where they take place. These are not meant to replace real cuts to emissions, but to supplement them.
For the 3 Peaks Winter Bring it On campaign, we used a 3rd party consultant and expert in carbon calculation to calculate the carbon footprint of the campaign (within The Onlii Studio) throughout its lifetime. We then invested in Gold Standard offsets to the equivalent amount.
We selected planting biodiverse forests in Panama in line with their targeted United Nations Sustainable Development Goals 8, 12, 13 and 15 documented within the Social Value Report 2022. Click HERE to read more about the offsetting project we invested in this time.
Our Goal
Our goal is to ensure that any campaign we manage for our clients has the minimum environmental and carbon footprint possible, while there are unavoidable emissions, we believe that it is a sound investment for the future to invest in high quality and trustworthy offsets that have additional economic and social benefits in the locations where they take place. These are not meant to take the place of real cuts to emissions, but to supplement them.
